In 2012, Sierra y Selva Exportadora, a public body, attached to the Ministry of Agriculture and Irrigation (MINAGRI), whose purpose is to give small and medium-sized agricultural producers in the Peruvian highlands and jungle opportunities for market access, encouraged the production of raspberries of the Heritage variety in the Peruvian region of Cajamarca.
Although the National Institute for Agrarian Innovation (INIA) has been responsible for part of the technical advice and developed greenhouses in the Cajamarca region, over the years, the support for the small and medium-sized producers who ventured into the production of this berry has been diluted, to the point that several have stopped producing, given the high costs involved and the lack of financial support from Agrobanco or Agrorural.
Ecology Berries and its commitment to Cajamarca
However, today the situation appears to be changing and Cajamarca will resume the production of raspberries thanks to Ecology Berries. Christian Portalatino, commercial manager of the company, says that they have already studied and analyzed the various issues affecting the crop's production in Cajamarca, including the investment of public or private capital, the provision of technical advice on cultivation and harvesting, harvest planning, logistics and distribution and sales.
In this regard, he said that a large capital investment and strategic alliances have been made with some small and medium producers in order to boost the production of Heritage raspberries in the region, especially in the areas of Jesús and San Miguel, where they have 1.5 hectares and 2.5 hectares, respectively.
Portalatino said that it has been possible to deal with every issue. Today they have offers to market their berries through supermarkets and wholesale distributors, and even opportunities to export to Canada. The company's medium-term plans are to certify all of its production as organic and expand the acreage.
"Our main goal is for the Cajamarca region to be recognized as the main organic raspberry producing area in Peru, and our second goal is to achieve sustainability as a company, working hand in hand with local communities and providing them permanent jobs," he said.