The motto of this 2020 is: eat healthy, buy Sicilian

The Mazzarrone PGI 2020 table grape campaign has officially started

"We have officially started the campaign of Mazzarrone IGP 2020 Table Grape, with a few days in advance," says the chairman of the Protection Consortium of the brand Gianni Raniolo, who adds: "The motto of this unique year in history is 'Eat Healthy, Buy Sicilian', a way to start the new season with great positivity and the usual determination that distinguishes us".

Gianni Raniolo.

"The campaign looks promising - says the chairman - The quality of the first bunches harvested in these days is in line with our highest quality standards. The first varieties harvested are those grown in the greenhouse: Black Magic and Victoria. The brix degree is 14-16 for the black ones and 13-14 for the white ones. We are really optimistic!"

Victoria grapes in the time of Covid-19.

The excellent condition of the grapes are the result of a long preparation of the vineyards in recent months, and the forecasts could not be better. The table grape sector is coming out of two years of crisis which has seen a halving of production due to cracking, in 2018, while 2019 has been characterized by a collapse of the market, with very low prices. 2020 is therefore the long-awaited year of the recovery and, despite the presence of the Coronavirus, it seems to have all the characteristics to meet the expectations of the producers.

"The Consortium is in excellent shape - says Raniolo - with its more than 9000 hectares of branded production, spread over 6 municipalities, and with 170 members. Thanks to our promotional activities last year we brought our productions in one of the most prestigious markets of the world, that is Dubai, in the United Arab Emirates. This year, in April, on the wave of our advertising and commercial success, we should have completed a second mission to involve our associates, but the pandemic prevented us from doing so. This is merely a setback because we will pick up where we left as soon as possible, with our projects and our usual determination".

"What matters at the moment - concludes the chairman - is to let the markets know how exceptional our grapes are this year, even compared to our best years. The yields are normal and the berries make up well-formed bunches, regular and full-bodied, with good taste and aesthetically pleasing. We have earned the appreciation of consumers right away with our first shipments, and our interlocutors from the foreign, large-scale distribution side are satisfied as well".

Contacts:
Consorzio di Tutela dell'Uva da Tavola di Mazzarrone Igp
Tel.: +39 335 1033575
Email: uvaigpmazzarrone@libero.it


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