The Dutch pepper season has had an excellent start this year, notes commercial manager Wouter Willems of ZON. "Despite the many kilos, the peppers have found their way to all kinds of sales countries in recent weeks. On the left and right, a number of offers are planned, so the prospects are also looking good."
At the auction, the red and green peppers were sold on Monday for a kilo price of 1.50 Euro, the price of the orange peppers was around 1.80 Euro and 1.20 Euro for the yellow peppers.
"The orange peppers have been doing well for a few weeks, the prices of red and green are stable, and the yellows have been declining in recent weeks. Apparently there are too many available and loose yellow is selling less smoothly than loose red. This week the price of the yellow bell peppers is up again, so hopefully that's a good omen," says Wouter.
Overall, the Corona crisis does not seem to have too much of an impact on bell pepper sales. "At the start of the season we were holding our breath for a while, but the peppers have quickly found their way. The advantage is that we sell the peppers to a wide mix of customers, both towards the retail in programmes and to our neighbouring wholesale markets and exporters via auction. This combination works excellently to guarantee your sales and spread risks. The question is what the effect will be on sales when the catering industry in the Netherlands, but above all in our exporting countries, opens again. This is the case for all fruit and vegetables."