Avocado fruit growers in Kodagu heaved a sigh of relief after their produce, which was facing a threat of spoilage with no takers in the district due to lockdown, is finding a market among apartment dwellers in Bengaluru.
Thanks to ICAR-Krishi Vignana Kendra (KVK), Gonikoppal, the growers, who had lost hopes of marketing their produce and worried over crop loss, managed direct marketing to the consumers in Bengaluru. The returns were reasonably good considering the COVID-19 crisis. Around one ton of avocados was sold in a single day on Sunday.
The fruit is grown on about 500 hectares in Kodagu amidst the plantations and the area of cultivation had seen a rise in the recent years, thanks to its popularity among the urban masses, especially the youth.
The direct marketing helped growers get some income although the fruit used to fetch a much higher price during normal days.
Kodagu has an ideal climate for cultivating the fruit. Kodaikanal in Tamil Nadu and Wayanad in Kerala are among the major avocado growing areas, according to KVK.
Speaking to The Hindu, KVK Head and Scientist Saju George said market access was restricted due to the lockdown. In normal times, the fruit was mostly transported to cities including Bengaluru and mainly bought by juice shops. With the closure of juice shops and restaurants, there were no takers for the fruit, putting growers in trouble.