VPZ Verpackungszentrum LLC is opening a new production site for its beechwood-based Packnatur® net packaging in Neudau in Styria, not only creating new jobs but new perspectives for the local textile industry as well.
Eight years ago, VPZ had a market breakthrough with one of its research projects at REWE/ Ja! Natürlich: net packaging on the basis of LENZING™ Modal beech wood cellulose from the thinning of domestic forests. Packnatur® cellulose netting tubes are used as a sustainable packaging solution for potatoes, onions, citrus fruits and much more. In the trend of plastic containment, the product has quickly made its way into international markets and not only offers a 100% bio-based, biodegradable and home compostable certified replacement for plastic packaging, but is now creating new jobs in the domestic industry.
Photo: Packnatur® Managing Director Helmut Meininger and Manfred Kern with team. Mayor Wolfgang Dolesch. VPZ Managing Directors Susanne Meininger and Markus Kainer. ©www.kanizaj-marija.com
Research projects for biogenic packaging solutions
VPZ Verpackungszentrum, originally a straight-up trading company, has been investing in research projects for biogenic packaging solutions for more than 25 years. Together with an experienced team of textile engineers, VPZ is now taking a further step into industrial production. The location is the community of Neudau, a historic textile location in Eastern Styria.
Sixteen new jobs have already been created during the first expansion stage. Two further expansion stages are planned in the near future. Thus, the VPZ not only creates new jobs, but also gives the Austrian textile industry new perspectives with innovations.
Green product design with regional roots
The product, which has already won many international awards, including the WorldStar Packaging Award, recently received the Sustainable Food Award / Runner up in the Sustainable Packaging category, presented in Amsterdam. Green product design with regional roots pays off and is unmistakable. Packnatur® cellulose netting tubes are the sustainable, biogenic alternative to conventional plastic packaging and are increasingly in demand by consumers.