The health crisis has led to instability in the consumer demand, affecting different fruit and vegetable products to different extents. However, some fruits have been doing very well, like citrus and avocados.
According to Juan Antonio Reyes, director of the Malaga-based Reyes Gutiérrez, sales have risen mainly in Spain; more than in neighboring France, for example. "Our main customer is the retail sector and our sales have increased by 15 to 20% compared to last year."
This partly explains the excellent end of the season for the avocados from Malaga. Growers in areas with late varieties, in particular, have received more than € 3 / kg for their fruit, regardless of the caliber.
Reyes explains that, due to the COVID-19 crisis, large growing countries, such as Peru, have shown some caution in the export of fruit to Europe. This has resulted in a lower supply on the market, which Spain could benefit from. "As the foods initially hoarded by consumers have been running out, they have increasingly opted for healthy products, including avocados, and this has given a boost to the demand," says Reyes.
Fantastic end of season
According to Tropical Millenium manager Miguel Páez, avocados have done really well at the end of the Spanish season. "The product is a hit at the moment. It can be consumed in many ways and it is healthy. However, what we need now is normality, so that avocados don't get the reputation of being an expensive item," says Páez, who hopes for much more imports so that prices can drop.
According to Sigfrido Molina, owner of Sigfrido Fruit, what has happened in recent weeks was not predictable. "It is nothing short of spectacular. The consumer price has exceeded 5 € / kg."
Enrique Colilles, manager of Trops, thinks that the situation by the end of the Spanish season (99% of all avocados have already been harvested in Malaga) has been unusual. "With the arrival of containers full of avocados from Peru, prices will start to drop soon."