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Peter Van Steenkiste, Warnez Potatoes, Belgium

"Filière approach pays off with potato packaging sustainability"

"At Warnez, 'close-the-loop' partnerships form one of the sustainability pillars in our pursuit of a circular value chain," says Peter Van Steenkiste, product manager at the Belgian potato company. "It is nice to see that networks are constantly strengthening each other."

"We have recently taken great forward strides at all our Belgian retailers. These are in the area of making our potato packaging more sustainable. Carrefour's process is a good example of this. A true 'army of friends' is being created there," says Peter. 

This process focuses on the multiple facets that play a role in package sustainability. Not only are loose sales maximized and less material used. Packaging made of bio-based, easily recycled mono materials is also included.

At Carrefour, Warnez Potatoes has reduced the amount of certain kinds of plastic by more than 90%. These are those manufactured from non-renewable resources. So, potato suppliers collectively use more than 100 tons less oil-based plastics a year. 

"Three things form the basis of the new potato assortment. These are loose sales, paper bags for lower weights, and I'm Green paper-touch films. These films are at least 85% bio-based. This range is being built up in a specific way too. We are less dependent on new specific varieties. In this way, we can work longer with local crops," says Peter.

"There are certain partnerships in this packaging case. They are Warnez, as the potato packer, and The Global Picture as the initiator of the circular sales strategy. Then there are different teams within the retailer, Carrefour. VDH Concept and Semoulin Packaging supply the packaging. And lastly, there is iVox, the consumer insight partner,"

"With projects like this, we help our clients achieve their sustainability goals. We, as a packaging company, also improve our strategy. So, it is only a win-win. That, of course, smacks of more. So, for the rest of 2020, there are still some nice changes at other retailers on the cards," concludes Peter.

For more information:
Peter Van Steenkiste
Warnez Potatoes
2L Marialoopsesteenweg
B-8700, Tielt, Belgium
Tel: +32 (0) 051 400812

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