"Spring 2020 is rather peculiar for our nurseries. As known, we have had to deal with a lot such as the sudden passing of founder Gilberto Molari, events that often cause instability and discouragement. But we could not stop, we would have betrayed what Gilberto taught us over the years," explains Matteo Molari from Vivai Molari.
The new Halley variety
"We are ready to talk about our news and projects. First of all, the news about the company. Gilberto had already set the way forward and we are trying to do the best we can. For the first time, we now have a management team made up of four people."
"Alessandro Gualandi has been with us for the past 4 years and is our Technical and Sales Manager. Monia Dall'Ara joined us last summer with the role of Office and Sales Manager."
Left to right: Matteo and Luca Molari, Monia Dall'Ara and Alessandro Gualandi
"Luca Molari is our Legal and Patent Manager and deals with everything related to our research activities."
"Then there is me, Matteo Molinari, the Marketing and Communication Manager as branding is becoming crucial in the nursery sector as well. We are all under 35 and increasingly focused on marketing and on safeguarding brands and patents."
The company is also increasingly focused on exports and on the creation of innovative business models. "We have in fact set up a real club of producers in Mexico, a strategic location for the American market, as well as in Australia and are looking at some Asian markets."
These projects must lie on sturdy foundations, i.e. strong products aimed at genetic improvement. After the now famous Enrosadira and Castion, our new-entry is called Halley. It is a very early remontant raspberry variety.
It also has no thorns, which makes agronomic operations easier and makes it suitable for professionals as well as amateurs. Fruits are large (as much as 6 grams) and with a good texture and plants are very well-performing considering the fact that it is an early variety.