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Viva Fresh clean eating challengers to showcase results in virtual wrap-up event

Viva Fresh may have been canceled but that isn’t going to put a pause on the success or results of the Clean Eating Challenge. On May 20 at 2:00 pm CST, Dr. Ian Smith and the challenge participants will be on Zoom for the big reveal and results of the six month-challenge, and there will also be a chance to participate in the next Clean Eating Challenge.

Since November of 2019, challenge participants Tommy Wilkins, of Grow Farms Texas; Michelle Cortez, of Empacadora GAB – Mr. Lucky; Ed Bertaud, Director, Retail Sales-IFCO RPC North America; and Jed Murray of Tenaza Organics have weathered holidays and coronavirus stressors to make positive lifestyle changes and yield big personal health results.

Dr. Ian Smith has been working with participants since Day 1 and will moderate the discussion, as well as break-down what the results mean for others interested in pursuing a similar Clean Eating journey.

Craig Slate, TIPA Chairman, CEO of SunFed, and a sponsor of the Clean Eating Challenge, shared his excitement saying, “You will not want to miss this event. I cannot begin to express how inspiring it is to see these individuals show us what success can look like when we walk the talk and do more than grow and sell fresh produce…when we let fresh produce become our primary food source.

Life-changing has certainly been the name of the game for many during the past 40-plus days. As Americans – produce industry included – the population has had to grow accustomed to a “new normal” that shines a light on the importance of health and wellness, and the importance of eating more fresh fruits and vegetables which makes the introduction of an industry wide Clean Eating Challenge a powerful and timely tool.

“As we wrap up the 2020 Clean Eating challenge, we can’t help but be inspired by the commitment and of course, results that our participants have shown over the past few months,” said Dante Galeazzi, CEO of the Texas International Produce Association. “We are excited to share this inspiration and announce a new health and wellness challenge in which everyone can participate, leading us into a healthier 2021 with even more people eating their fruits and veggies and raising the bar on consumption!”

The Viva Fresh Clean Eating Reveal on May 20th is a FREE event, although registration before the event is required. For more information or to register online, click here.

Details for the Clean Eating Challenge 2021 will be revealed at the conclusion of the event.  

To catch up on the Clean Eating Challenge 2020, click here to see the videos showcasing the participants’ progress from start to finish. A thank you for the event sponsors goes out to: SunFed, Grow Farm Texas, Coast Tropical, Rio Fresh Inc. and J&D Produce. 

For more information:
Melinda Goodman
Tel: +1 (414) 469-5524 

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