The Murcian company Hortofortini has been supplying celery to international markets for 50 years. In the current times, the challenge, as in the rest of the agro-food sector, has been to maintain an accelerated production rate and guarantee the product's supply.
"We have been working at 150%, enforcing all hygienic measures, adapting facilities and working methods and renting buses to be able to take all the workers to the field," says the management. Remote work has also been implemented since the state was declared. In this way, they have managed to get their team to carry out their tasks while reconciling family and working life. "Everything has been possible thanks to them, the workers, who have been fully involved," they say.
Given the increase in the demand for celery, both nationally and internationally, the working teams have been expanded to be able to meet orders for all its celery varieties and sales formats.
The perfect appetizer
Hortofortini has devoted its efforts to highlighting the properties of celery, which can be consumed in different formats. In addition to an ingredient for salads or a dip for sauces, the company has promoted Goodgreen sticks as a fresh, light and flavorful accompaniment, especially to promote the consumption of this food among children.
The firm offers both green and white celery in different packaging formats and volumes, guaranteeing freshness and quality in all of them. In fact, the company's harvesting method reduces packaging times, so the product can be delivered to its customers in less than 24 hours after the vegetable was picked. This clearly illustrates Hortofortini's commitment to keeping the flavor and properties intact, which makes the product an important part of a healthy diet.