COVID-19 has a significant impact on the produce business, including the trade show world. One event after another is being postponed or canceled. However, one organization is preparing for the world’s first virtual trade show: United Fresh LIVE! The event will take place from June 15 until June 19 and you don’t have to leave your house or office to attend. It is the organization’s goal to connect customers, suppliers, and colleagues across the industry and across the globe. To reduce the barrier of access to attend, this trade show is free to all attendees.
Why did United Fresh decide to organize a virtual trade show? What can I expect from a virtual event? How do exhibitors transition from an in-person event to a virtual event? It will all be discussed in this month’s United Fresh Special.
If you are exhibiting at this year’s show and would like to be interviewed for a news article, send us an email. If you are interested in promoting your company’s presence at the event, there are still marketing opportunities available. A banner on the website starts at $515 for a full month and newsletter banners start at $1,270 for a month. Start dates are flexible. Email marieke@freshplaza.com for more information.
