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Hannah Nicolaï, Nicolaï Fruit

"Belgian green asparagus gains popularity"

The Belgian green asparagus season has started once again. “As of this week we have Belgian green asparagus in our range again. We have them all year round, but when the Belgian ones come on the market, we switch to them. The asparagus are available as a private label, as well as under our own Nicobel brand,” says Hannah Nicolaï of Nicolaï Fruit. "Prices are traditionally a bit higher at the start of the season, but we expect that when the large volumes hit the market next week, prices will decrease somewhat."

“In addition to the green asparagus, we also have white asparagus in the range, but we notice that the green is gradually gaining popularity. The white asparagus are well known and are used in some classic dishes. The green asparagus, on the other hand, are a lot more versatile and can be used for all kinds of things on a culinary level. They are also very easy to prepare, because you do not have to peel them. Despite the fact that white asparagus is still extremely popular, more and more people are discovering green asparagus,” says Hannah.

The Belgian green asparagus distinguishes itself from its overseas cousins by its size. “The Belgian ones are a lot bigger in size than, for example, the asparagus from South America. The Belgian variant is comparable in size to the white asparagus. The season, on the other hand, starts a bit later than the white asparagus, but continues longer,” continues Nicolaï. A large part of Nicolaï Fruit's Belgian green asparagus is sold to domestic retailers, the rest is destined for export to neighbouring countries.

In addition to the new construction project that Nicolaï Fruit is currently realising, the company is also expanding the Nicobel brand. “We already have various product groups under our Nicobel brand, but we are still adding new products. As of recently, in addition to the standard soft fruit varieties, we also offer special strawberries, such as raspberry and pineapple strawberries. Soon we will start offering cherries under the Nicobel brand and, in addition to our five-kilo package, we will also introduce a smaller two-kilo package,” concludes Hannah.

For more information:
Hannah Nicolaï
Nicolaï Fruit 
Nijverheidslaan 5100 box 1
3800 Sint-Truiden
+32 (0) 11 69 55 55

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