One of Australia’s largest fruit processors, SPC, is plunging into the world of pomegranates after acquiring superfood brand PomLife. This company -over the course of 12 years- has helped put the fruit on the map in Australia. PomLife was established in 2008 by Australian Pomegranate Growers (APG) in the Goulburn Valley.
Pomegranates have become more noticeable in Sydney and Melbourne's trendy cafés and restaurants over the past few years, and SPC sees parallels with the early adoption of avocados into mainstream cuisine in the late 1960s and early 1970s.
Under the deal, APG will still own and harvest its pomegranate orchards, but SPC has assumed ownership of the manufacturing processing plant.
"As we continue to grow SPC into a global leader in the food and beverage market, we have been investing in expanding our range within our fruit basket," says SPC CEO Robert Giles. "Bringing PomLife, a neighbourhood business from Ardmona, into the SPC family, was a natural addition. As PomLife's operation gets integrated into our Shepparton plant, we will increase our plant utilisation around the year and expand our fruit portfolio to include an amazing range of new pomegranate-based products."
In addition to their status as one of nature's superfruits, pomegranates are used in desserts, confectionery, marinades for both lamb and poultry and an ingredient in baking.
The announcement came during a busy day for Australia's horticultural sector, after Western Australian property company Primewest made its foray into a $100 million agricultural investment plan with the purchase of a Riverina farm leased to tomato producer Kagome.