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Avocados are hot in the Age of COVID-19

At this point in time, consumers all over the world want to consume their way to more powerful immune systems. They are eating healthier than they have in a long time. This means avocados have been hot, lately.

These conflicting and converging purchasing patterns are upending agricultural markets, delivering prices for avocados surging 60 percent from early March, while butter is tumbling due to the reduction of restaurant requirements.

Avocados are among those foods which have seen a sudden price surge in the past couple of weeks. When lockdown steps went into effect, farmers in Mexico, the world’s best manufacturer, began slowing crop actions, expecting a need drop-off.

Demand has been considerably higher than the farmers were anticipating, and that is sent costs surging. That is up about 60 percent from 300 in early March.

Other items are flying off grocery store shelves as well. The US retail revenue of citrus had been a standout, gaining roughly 50 percent from year-earlier amounts in March, based on statistics from researcher IRI.

“There’s an overall health-halo over all new produce products,” explained Roland Fumasi, an analyst for RaboResearch, in Fresno California.

It could be the vitamin C content in citrus which prompted the purchasing as customers seem to improve their immune systems. Orange juice, after a breakfast staple which had fallen from favor due to its high sugar content, also got a boost. Futures traded in New York are around 13 percent since the end of February.

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