The results of an open survey on consumer habits during the health crisis and the possible consumer trends once trade restarts, carried out by Escodi and led by the professor in Consumer Psychology Albert Vinyals Ros, show that 42% of the participants think that consumption habits will remain the same after COVID-19, while another 41% believe that things will change.
75% of the participants say that as soon as things go back to normal, they want consumerism to be reduced, and more than 60% are rethinking their needs. Likewise, 70% of those surveyed aim to contribute to preserving the environment with more moderate consumption.
Regarding online trade, the survey reveals that the incorporation of the silent generation (the oldest) into ecommerce has contributed to the growth of this channel. However, 42% of the participants report that they will buy less online when the health alert ends and only 17% say that they will buy more through digital platforms than before the lockdown.
Albert Vinyals reads these figures as consumers wanting to meet people again while in the process of consumption, which can give a boost to physical stores and local commerce, at least in the early days. "Online shopping will continue to grow in the future, as it did before the lockdown, because many older people have now learned how to do it," says Vinyals.
The price will continue to be an important factor after the COVID-19. Everything points to a growth in the purchase of store and low cost labels, especially due to the economic crisis, but in the survey, 22% of the participants said that they will avoid cheap products and that they will offset the higher cost with more frugal consumption.