According to a new international study commissioned by Carbon Trust and carried out by YouGov. among more than 10,000 consumers in France, Germany, Italy, the Netherlands, Spain, Sweden, the United Kingdom and the United States, two thirds of consumers support the implementation of carbon footprint labels on products. The results of the survey show the same level of support as last year (67% on average).
The survey also makes it clear that sharing information about the carbon footprint of products does not harm the brands. 64% of the consumers surveyed say they are more likely to have a positive opinion about brands that can demonstrate that their carbon footprint has been reduced.
Of the countries where the survey has been carried out, Italy, France, and Spain are the ones with the strongest support for a system of recognizable carbon footprint labels on products and for companies making efforts to contain the footprint, with 82, 80 and 79 percent of respondents, respectively.
In Spain, 56% of consumers "fully agree" that including the carbon footprint of products on the label is a good idea. Sweden has seen the largest increase in support for the label compared to previous years, although it is still far from that of Italy, France and Spain.
According to Hugh Jones, director of Carbon Trust, "the high and continued support of consumers for a label with data on the carbon footprint suggests that making such information available could help improve the reputation and market share of a company."