As the market demand for asparagus has been growing year by year, the number of growers and the planted area in China have also been expanding. However, oversupply is leading to lower product prices. With the green asparagus season just starting, Mr. Ding of Shijiazhuang Haojun Enterprise Management Consulting Co., Ltd. talked about market conditions and sales performance of the product.
“Products from Shijiazhuang have been on the market since mid-April. The harvest season has just begun, so our production is not yet very high. Our daily harvest is about 500 kg. The peak season lasts from May to August every year. Our daily harvest will then reach about 1,500 kg,” shared Mr. Ding.
“The nutritional and medicinal value of asparagus is becoming known to more and more people, and the market demand is increasing year by year. On the supply side, as far as the Shijiazhuang area is concerned, there are an increasing number of local farmers who are starting to grow asparagus over recent years. The oversupply has led the market price to fall. A few years ago, when the production was low, the price of green asparagus was once as high as about 10 yuan per half a kilo, but now they are now only 3 yuan per half a kilo, which is about 1 yuan lower than the same period last year. "
"All the products in our center are free of pesticides. They are thick and firm, with very high quality. Our products have mainly been supplied to local markets, but with the increasing production, we are also looking for sales channels in other provinces and cities,” Mr. Ding said. “This vegetable is very demanding in terms of storage and transportation. If the product is not stored at the temperatures of 0-1 degrees, its shelf life is only about one week. Therefore, the timeliness of logistics has also become one of the key factors to whether the product can sell well. "
Shijiazhuang Haojun Enterprise Management Consulting Co., Ltd. has about 100 mu of green asparagus growing center in Shijiazhuang, Hebei Province. “Picking and packaging are all done manually. Labor costs have been increasing over recent years, while product prices have dropped. I hope that while the market is becoming increasingly competitive, more consumers will learn about the benefits of consuming asparagus, and will be willing to pay for them."
Contact: Ding Xiaofei
Company: Shijiazhuang Haojun Enterprise Management Consulting Co., Ltd.
Tel.: +86 18633450858