The Corona crisis is keeping everyone at the Stuttgart wholesale store on tenterhooks as well. Despite today's circumstances, the marketing activities of the trading companies based there continue on a daily basis: "Things are still going great for us. We are less affected by the loss of the catering trade, as we mainly supply food retail stores and specialist retailers," says Mr Cakmak, owner of Fresh Maximum LLC.
The Stuttgart wholesale company serves a broadly diversified customer base of Turkish supermarkets and specialist retailers. A substantial part of the product range is obtained by means of direct imports from Turkey. "At the moment we are carrying the first plums from the new harvest," says Cakmak. Despite the tightened export restrictions -on lemons, for example- there is no question of limited quantities being supplied. "Only in the week before Easter there was a small bottleneck, and we received less goods from the important Antalya growing region. At present, however, 2 to 3 trucks come to us every week as usual with fresh goods from Turkey," they say.
Plums are now arriving at the Stuttgart wholesale market from Turkey and will be traded under the premium brand Adalya until well into the summer. They are priced at €2.60-2.70 per 250 gr.
High demand for plums
The wholesale company's assortment is mainly Turkish products, such as peppers, table grapes, cherries and figs. Plums are an important sales pillar for the company at this time of year. "All Turkish stone fruits are an important market for us. With plums, we usually start a little later than other direct importers, because market-driven quality is very important to us. Currently, the demand is clearly there: last Friday, the new delivery was sold out within 2 hours," the specialist wholesaler explains.
Dried apricots and figs of the Efendi brand
Overall, the management of the wholesale company does not see any major problems ahead. "We have our regular retail customers and also export some of our Turkish goods to France and Austria. I don't believe that the marketing situation will change any time soon, especially for our company."