Thanks to its active partnership with producers in South Africa, Primland is offering premium quality yellow kiwis from 10 April. This fruit is sold under the Oscar Gold® brand.
This commercial success has been made possible by work upstream in the supply chain by the company’s on-site technical teams. In close collaboration with local kiwi producers, they select the best growing areas and varieties. Primland’s logistical expertise then ensures that the fruit is transported to stores, ready for consumption.
Optimized production and commercial organization
During this period when the coronavirus health crisis is affecting the whole world, PRIMLAND is organizing its workforce to continue in its role of supplying stores with Oscar® kiwis.
"All our employees are mobilized to respond to the current very high demand and to provide a highquality product. In these difficult times, our primary concern is to ensure that everyone stays safe,"
emphasizes Jean Baptiste Pinel, Primland’s CEO.