Maintaining its commitment to being a ‘Good Neighbor’ during the global stay-at-home protocol, Chiquita recognizes families’ need for engaging activities to stay busy and productive. Ahead of National Banana Day on April 15, Chiquita is encouraging fans to celebrate safely with various a-peeling activities such as baking delicious banana-centric recipes, creating custom banana art and playing games available on the Chiquita website. Additionally, fans can participate in various challenges hosted on the official Chiquita Instagram account for a chance to win unique prizes!
“This year’s National Banana Day is different than any other because people across the country are at home practicing social distancing while facing a great deal of uncertainty,” said Tina Varjabedian, Marketing Manager North America. “By sharing engaging ways for people of all ages to celebrate the holiday at home, Chiquita hopes to reduce stress and provide refreshing distractions, while honoring our mission to highlight the fun side of healthy living.”
“Baking is a fantastic stress reliever, and for families with kids at home, it can also be a fun, calming activity to do together. Chiquita bananas are the perfect ingredient to incorporate into any recipe, as they’re packed with generous helpings of important vitamins and minerals, plus natural sugars, which provide energy throughout the day. Plus, bananas can be used throughout each stage of ripeness, minimizing waste and trips to the grocery store.”
For people who have overripe bananas in their kitchen, Chiquita has created six easy-to-make recipes to enjoy in honor of National Banana Day:
• Chiquita’s Best Banana Bread
• Oatmeal Chiquita Banana Bread
• Vegan Chiquita Banana Pecan Muffin
• Vegan Chiquita Banana Chocolate Muffins
• Vegan Peanut Butter Chiquita Banana Bread
• Chiquita Banana Coconut Bread
Providing at-home activities is one of many ways Chiquita is supporting fans during these uncertain times. The banana brand recently updated its Blue Sticker logo for the first time in history, removing the Iconic Miss Chiquita to remind people to stay home and safe. Additionally, Chiquita is spearheading millions of banana donations across the globe, ensuring that people facing food insecurity are receiving the nutrition they need.
For more information:
Bridget Mackey
Coyne PR
bmackey@coynepr.com