Eric Manneke: "Digitisation will also take off in the fresh produce trade"

New fruit and vegetable trading platform is launched: Optifruit

As of today, the world is richer in an online fresh produce marketplace: Optifruit. Rene Noordam and Eric Manneke have taken up the task of making fresh produce from all over the world available on this new trading platform.

Limes, onions, pineapple, pears; the trading platform is already well stocked at the start. "With Optifruit, we offer producers a great platform to present their products. As sons of a grower, we know better than anyone how difficult the growers are and we think it is important that the grower earns a fair living, "says Eric Manneke. "We would appreciate it if we could quickly complement the range with other product groups, such as citrus and greenhouse vegetables."

From their own production lines they currently sell all their offerings via Optifruit. "We know the skepticism that exists in some of our businesses about online trading platforms, but we are convinced that this is the future and things are going to change. Now see how quickly digitalisation is taking off with this Corona crisis," says Eric.

"We ourselves already use the platform for our own production, which gives us a good basis. It is ideal if your potential customers automatically receive a WhatsApp when you make your products available online, whether it be potatoes, bananas or Conference pears. We are also looking for partners who can take care of logistics, quality control and at competitive prices. All in all, this is how we can bring the entire chain together."

"We therefore call on all growers to promote their trade on our marketplace and buyers to have a look. This is all free, it is only with actual transactions that we get a modest fee," said the entrepreneur.
"In addition, we will continue to develop Optifruit in the coming months. We still have plenty of plans to have the best products traded via this platform. Experience it for yourself! "

For more information:

Optifruit Holland 
Eric Manneke 

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