The corona crisis has significantly affected the Dutch potato sector. "The hospitality industry forms a reasonably large part of our company's sales branch. That has just about disappeared. Things are also considerably quieter regarding exports. Fortunately, sales to local supermarkets and wholesalers are going well," says Leon van den Oord of Jac van den Oord Potatoes.
"Here in the Bommelerwaard area, we realized early on that things were getting serious. Perhaps past experiences with floods and days of power cuts played a role. Even though this crisis is something else entirely. At the start, fear and chaos hit. We also had to deal with hoarders. Since then, everyone has realized that this is the new normal. And that has brought about a lot of creativity."
"Spring is on its way. We have, therefore, added different items to our assortment. For example, we are offering the first harvests from Malta, Morocco, and Israel", says Leon. "We also have asparagus potatoes. We offer these every year. They are a nice addition to the range since the asparagus have been freshly harvested."
"Lastly, as Easter approaches, we would like to draw attention to our Potato Color Mixes. This year will be an unusual Easter. But, you see people trying their best to prepare delicious Easter meals. Potatoes can, of course, not be left out." The potato trader is using this opportunity to deliver small packs of truffles. These are going the people of the Ammerzoden village. These products are usually reserved for the hospitality industry. In this way, Leon wants to wish his neighbors a Happy Easter. "We are, after all, in this together," he concludes.