Data analytics company IRI , in conjunction with the Boston Consulting Group (BCG), has created a COVID-19 impact report, focused on consumer spending.
It is a comprehensive look at the way the COVID-19 outbreak accelerates in Europe and the United States and how governments. businesses, and consumers are changing behaviors rapidly, reflecting in consumer purchases in Italy, France, US, Germany, New Zealand and the UK.
Trends from Italy (approximately three weeks earlier to COVID-19 crisis than the US. UK and New Zealand, as well as Germany and France (approximately two weeks earlier) suggest consumer demand is beginning to stabilize, but remains high.
In the US, IRI Consumer Network panel data shows customers are both making more trips and buying larger baskets in the most recent two weeks. Both pantry stocking and smaller quick trips were up significantly.
E-commerce trends in the US show a significant uptick starting the week ending March 15, although brick and mortar sales spiked similarly, leaving overall online share slightly down.