Florida: Orange juice industry expecting boost in sales amid coronavirus pandemic

Florida citrus growers are expecting to see a huge rise in sales in the coming months as people find ways to stay healthy during the coronavirus pandemic. As fear rises from the spread of COVID-19 across the country, many people have been looking to fresh fruits and vegetables to take in extra nutrients and vitamins.

Oranges have been said to help support a healthy immune system, which can help combat diseases. Orange growers in Florida are seeing their crop as an opportunity to help the fight for staying healthy.

“Florida orange juice is the most nutrient dense juice in the marketplace. Chuck-full, of course, with Vitamin C," CEO of Florida Citrus Mutual Mike Sparks told an AccuWeather reporter.

During the flu season the demand for orange juice typically rises, as people seek a dose of vitamin C to help prevent illness. Now with residents being ordered to stay home, orange industry experts are projecting that Americans will be looking for ways to get vitamin C again by drinking more orange juice.

The weather has also helped play a role in helping the orange juice industry this season. The mild winter has kept orange trees healthy and undamaged.


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