Similar to what their colleagues of Munich-Fresh are doing at the Munich wholesale market, there is now also a drive-in fresh food market in Switzerland. As of this week, Swiss private customers have the opportunity to order fresh fruit and vegetables and pick them up themselves one day later at the headquarters of Gunterswiler AG in Frauenfeld. "We had this concept in our minds for several weeks already, now the moment has come to put it into practice," Deputy Managing Director Michael Scheidegger explains.
Today's Corona crisis is also keeping the Swiss fruit and vegetable industry on its toes. Also at the Zurich wholesale market, where the Gunterswil-based company operates a stall sale, very little is happening now: "For well over a week now, the entire catering trade has been closed throughout Switzerland, only the old people's homes are being supplied with fresh produce by us as usual. This means that we currently only achieve 30 percent of our usual sales rates," Scheidegger stated.
Simple order process
This gave rise to the idea of creating an alternative sales market, they say. The concept for the regional end consumer is particularly simple. "One has the possibility to order the goods one day in advance by phone: and the next day you can drive to us in Frauenfeld and sit in the car while we load the goods for the customer. The order can then be paid for by card," Scheidegger outlines the order process.
Picture: The fresh food boxes from Gunterswiler AG are available in all possible variations and different sizes (starting from very small volumes). Just as in the wholesale trade, the company will offer Swiss products whenever possible.
Composition freely selectable
The fresh packages of the Gunterswiler AG are 100 percent freely selectable. Scheidegger: "Although we considered offering ready-made boxes, we refrained from doing so. We now offer all desired variants depending on availability". Gunterswiler AG is the first fresh produce supplier in the supra-regional area to decide to supply consumers on a drive-in basis: "If the concept is well received by the customer, we may well continue this after the crisis."