"Chinese export of W. Murcott mandarins proceeds as usual"

"The isolation measures in the last few weeks had a definite impact on our sales conditions, but we continued nonetheless. The sales did not smoothly proceed, but we are happy that the market is still in quite a good shape all things considered. Some other companies may have to deal with significant price fluctuations, but we are still able to guarantee our clients a stable price.

"The main reason for our market advantage is that we have our own orchards and processing factories. We are able to effectively control the cost price of our products. Although the sales speed slightly slowed down, we are still able to export our products to our usual markets, such as the Philippines, Malaysia, Thailand, Indonesia, and Singapore.

"At the moment we mainly produce for the export market. Our W. Murcott mandarins are kept in refrigerated storage for around two weeks and then they are exported to their destination market. This is how we are able to guarantee the highest quality fruit for our clients." This is according to Mr. Chen Zhiming, board member and CEO of Xiamen Sun Mei Fruit and Vegetables Co., Ltd. He recently shared his analysis of current conditions in the Chinese mandarin market.

"Not only did our production volume expand this year, but the product quality is also very stable. The main reasons for this development are on the one hand because the farms with which we cooperate have expanded the surface area devoted to mandarin plantation. On the other hand, the weather conditions have been very stable. We have not suffered from extreme weather conditions that can have a negative effect on the growth of our mandarins. We have an enormous surface area devoted to mandarin plantation. We have therefore constructed a system to manage the irrigation, fertilization, and pollination of our orchards. In this way we can guarantee that each of our mandarins reaches the same level of product quality. In addition, we also use an intelligent selection system that separates the mandarins based on their weight. This helps us guarantee even higher product quality."

"We started harvesting our W. Murcott mandarins even before Chinese Spring Festival [25 January, 2020]. The main advantage of W. Murcott mandarins is that they can remain on the tree for quite long. When the market conditions are not that great, farmers can decide to leave the mandarins on the tree until the market improves.

"Other tangerine varieties such as the Ponkan or Lu tangerines have to be harvested when they are ripe, or their flavor will spoil. In addition, W. Murcott mandarins are quite sweet. The sugar content is around 14%-15%. The fruit looks good too and the flavor is excellent. The W. Murcott mandarin tastes much better than the Ponkan tangerine. This month we will start switching to Orri tangerines. The Orri tangerine harvest season begins every year in late March or early April."

Xiamen Sun Mei Fruit and Vegetables is a company specialized in the management of fruit export. The company exports a variety of products. The company was established 20 years ago and has since then been involved in the export of fruit and vegetables to India, the Philippines, Singapore, Malaysia, and Thailand.

For more information:

Chen Zhiming - Board member and CEO

Xiamen Sun Mei Fruit and Vegetables Co., Ltd.

Tel.: +86 592 5558 838 

E-mail: zhiming-chen@china-sunmei.com 


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