Stockpiling results in increased sales volumes in the nut and dried fruit segment

"Homogeneous sales growth in all sales areas and product groups"

In these times of crisis, storable and long-lasting food is also in great demand. In addition to classic vegetables such as potatoes and onions, there is now an increasing demand for nuts and dried fruit. Renate Claaßen-Zöller, Key Account Manager at the specialist Sunnyday GmbH in Wermelskirchen, confirms that sales have increased accordingly.

The processing and wholesale company for dried fruit and nuts is now noticing an increased demand for all nuts and dried fruit in the food retail trade. "In addition to our existing daily business with the well-known retail chains, we are also observing increased demand from the wholesale sector, such as web shops, and from private customers. So there is a homogenous increase in all sales areas and product groups."

Sunnyday LLC markets both raw materials and finished products from its own production. Numerous hygiene measures have been taken within the production cycle.

Reliable supply chain
On the procurement side, the company is quite well positioned, Ms. Claaßen-Zöller explains. "Both we and our suppliers have already taken measures to ensure a smooth supply even during this crisis. Also in terms of logistics, all our partners are still present on the market". The exceptional situation has so far had hardly any effect on pricing, it continues. "Nevertheless, I could imagine that the consequences might be felt. Whether there will be any change remains to be seen at present."

Closure of the gastronomy sector
As a wholesale partner, Sunnyday also indirectly serves gastronomers: this area in particular has been seriously affected by the current closures. Claaßen-Zöller: "We are not noticing a corresponding decline for the time being, simply because the measures are still too current. In the federal state of North Rhine-Westphalia, the gastronomy sector is now closed for the first time, with a few exceptions in the take-away area. Furthermore, the consequences would not be directly noticeable in our profession, but rather in the field of fresh food. In any case, it depends on the length of the crisis or how long the situation will continue."

Right: Mrs Claaßen-Zöller


For more information:
Sunnyday GmbH
Renate Claaßen-Zöller
Key Account Manager
Grüne Straße 14 – 18
D – 42929 Wermelskirchen
Tel.: +49 (0) 2196 / 57 61
Fax: +49 (0) 2196 / 9 58 51

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