The EU lockdown is threatening international trading activities as Ghana is set to record lower revenues from its Non Traditional Exports (NTEs) to the European Union market this year.
One of such major export to the EU is pineapple, which is still trying to recover from a contraction in export sales to the EU in 2018, through concerted action by the Ghana Export Promotion Authority.
According to a Competitor Analysis report released by GEPA, Ghana exported close to US$33million worth of pineapples in 2018 –with France emerging as the largest destination for Ghana’s pineapple– as compared to US$30.3 million and US$36.9 million in 2016 and 2017 respectively. This represents a decline of three percent in earnings in 2018.
Altogether, close to 79 percent of the total exports of pineapples from Ghana went to the EU market in 2018 with France alone absorbing almost 26 percent of this.
In a move to tackle the negative growth rate of Ghana’s pineapple export, last September, GEPA delivered 11.3 million pineapple suckers to various exporters and growers at Ekumfi in the Central Region.