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Raising €3.2 million to feed Londoners

UK start-up Oddbox features sustainable fruit & veg box

UK start-up Oddbox, who is behind one of Britain’s first sustainable fruit and vegetable box delivery service, is planning to expand nationwide after securing approximately €3.2 million from the Northern Venture Capital Trust (VCT) Funds.

Oddbox was founded in 2016 and works with farmers to supply seasonal produce at risk of going to waste, has achieved over 400% growth in the past 12 months, fuelled by soaring demand for sustainable shopping options. The funding will allow it to expand its services beyond the capital and further develop its technology, including its ‘personal impact’ dashboard which allows consumers to view the amount of food waste, CO2 emissions and water they have helped to save.

Founded by wife and husband team Emilie Vanpoperinghe and Deepak Ravindran, Oddbox has rescued over 2,000 tonnes of produce from going to waste and delivered 400,000 boxes within London. With customer ratings averaging 4.8 out of 5, the company claims to be London’s highest-rated vegetable box service.

Emilie Vanpoperinghe told eu-start-ups.com: “We are on a mission to tackle food waste and foster conscious consumerism. This investment and support from Mercia will help us expand nationwide, leverage technology to drive behaviour change and support our rapid scale-up.”


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