The recent Pomegranate season ended up with higher rates due to lower quantities. However upcoming season, which will start the first week of June 2020, will be an improvement thanks to late and satisfactory monsoons in Maharashtra up to September 2019. Maharashtra is the main pomegranate cultivation area.
The late monsoons in India have helped with both the quantity and the quality of the pomegranates this season, says Shivaji Kalaskar, director of Phalani Fresh. “The abundant availability of water in production belts will lead to higher productivity, and with the support of Good Agricultural Practices this will also result in better quality fruits for the coming season. In India, the majority of pomegranates are grown in the Maharashtra state, which is called the ‘Pomegranate Cultivation Hub’ of India. The famous Bhagwa variety is grown in this area. We’re expecting up to 30 per cent more volume this coming season. Our most important market for our pomegranate arils are the Netherlands, Germany and their neighboring European countries.”
Phalani Fresh had big plans for the upcoming year. They’re increasing their portfolio by also offering pomegranate juice. “We have plans to start the juice production unit besides the arils. We currently export our arils to Singapore and Dubai next to the European markets I mentioned earlier. However the next few months will be challenging, as the coronavirus is becoming a real problem. In Europe, more people are now aware of their health. This could also be a good thing for us, as pomegranate is rich in antioxidant properties. Demand might increase because of it, but it goes without saying that the main challenge will be air transportation, which is highly impacted by the coronavirus. This in turn can have effects on the supply chain.” Kalaskar concludes.