Producers in the canton of Isidro Ayora, in the Ecuadorian province of Guayas, carried out the first commercial planting of a wild purple pitahaya variety, which was discovered in Guayas and Los Rios.
This fruit stands out for its intense color, similar to that of beets, and because it even develops fruits in the treetops, a fact that has caught the attention of producers in that part of the country.
This purple pitahaya, like the red one, has no thorns. Researchers in Guayas have just started to study this pitahaya's behavior in the commercial field and flavor. They expect to have the results of this research soon.
Ecuador currently markets pitahayas in the US and Chinese markets, but only the yellow and red varieties. On March 11, 2020, Ecuadorian pitahaya producers managed to get the Ministry of Agriculture to resume efforts to export the fruit directly to China. The National Financial Corporation (CFN) announced that it will grant producers of this fruit a 6-year line of credit, with a 3-year capital and interest grace period.