The supermarket chain Lidl contacted its regular suppliers on Tuesday morning to inform them that it urgently needed to make some extra purchases. According to an email to which news site El Confidencial has had access, the extra supplies are mostly intended for its stores in Madrid, Barcelona and Vitoria, where fear to the coronavirus has led to a massive spike in purchases that could lead to shortages on the shelves.
For his part, the president of Mercadona, Juan Roig, has called for calm and has guaranteed that there will be no distribution problems. "To be fearful is the worst we can do. Let's trust the health experts, who are professionals," said Roig.
Faced with this scenario, Lidl is trying to guarantee the supply by increasing its purchases of all products, both fresh and non-perishable. In the case of orders that were already placed, the supermarket chain has chosen to contact its suppliers to modify them. Lidl, whose market share in Spain is close to 5.6%, says that it is an “exceptional” measure and is asking manufacturers to make an effort to try to meet their demand.
For its part, Mercadona, the largest distribution chain, with a 26.4% market share, has called for people to remain calm. Its president admitted that "impulsive purchases" are taking place in the Region of Madrid and the Basque Country, but assured that his company is prepared to guarantee the supply in all its stores.
For now, the company has not changed its plans for the week and is replenishing the shelves of its own warehouses. Official sources said that the national supplier network, with more than 350 'factories' associated with its supply chain, has a sufficient capacity to meet a peak in the demand like the current one.