Despite the news of COVID-19, now on the rise in America, hypertension, high cholesterol and diabetes continue to be the top health conditions in the U.S. To combat these threats, retail registered dieticians can play a key role in helping to educate shoppers so they can make the best food and lifestyle choices. March 11 is National Registered Dietitian Nutritionist Day, and Frieda’s will be celebrating these in-store superheroes.
“The store-level retail dietitians are really the healthy eating coaches of the grocery store,” says Alex Berkley, Frieda’s director of sales. “They are an accessible, approachable and affordable (or free) source of advice for shoppers to make the best decisions when it comes to healthy, delicious eating. And from our experience, store level RDs love to promote fresh produce!”
In fact, studies have shown that working with a retail registered dietitian can lead to healthier eating, better compliance with medication and improved health results. A 2019 study of hypertension patients, originally reported in ConsumerAffairs, revealed that 30 participants who received three counseling sessions from retail dietitians over the course of 12 weeks saw favorable results.
Frieda’s account managers are ready to help with strategies on leveraging retail registered dietitians. They’ll help create an impactful consumer experience that encourages shoppers to stay healthy every day.