Project Manager Carmel Ireland from the 5+ A Day Charitable Trust says New Zealanders really do know they’re supposed to eat at least five servings of fresh fruit and vegetables every day. Still, 44 per cent of people who do eat breakfast don’t include any of this.
A new nationwide survey of 1000 people shows 82 per cent of us eat breakfast on weekdays, rising to 85 per cent on the weekend. Interestingly, those aged 60+ who regularly eat breakfast on weekdays are much more likely to consume fresh fruit or vegetables at that time of day (67 per cent) compared to their younger counterparts, suggesting that time could be a factor as people rush out the door to work or school.
"Based on this research, we believe that breakfast may provide the greatest opportunity to increase the amount of fresh fruit and vegetables in our diets," Ireland says. "It really doesn’t take long to add a handful of berries or some sliced fruit to your cereal, so this year 5+ A Day will be encouraging Kiwis to start their 5+ at breakfast by providing lots of fresh and easy breakfast inspiration."
According to 2018/19 Ministry of Health data, only 53% of New Zealanders are consuming the recommended daily intake of vegetables and 51.5% are eating enough fruit.
The Ministry of Health recommends people eat three or more servings of vegetables and two pieces of fruit every day.