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"Many years of leadership experience combined with profound expertise"

Lidl board member Luncer becomes head of Real

The management positions at the recently sold Real retail chain are being filled. After an ex-manager of the Schwarz Group already filled a spot, another name from Neckarsulm is now emerging, die Stimme reported.

Bojan Luncer, previously a Lidl board member, is a Croatian with an Austrian passport who will be the new head of the Real retail chain, which was sold by Metro AG to the consortium surrounding Russian investor SCP a few weeks ago.  This was announced by SCP Retail Investments. The change will take effect as soon as the transaction is completed - among other things, various cartel authorities still have to give their approval.

Member of the Lidl Executive Board since 2013
Luncer has been a member of the board of Neckarsulm-based discounter Lidl since February 2013. He joined the Schwarz Group in 2002 as Managing Director for Lidl in Croatia. Initially, he was a member of an eight-member board of directors, where he was responsible, together with Patrick Kaudewitz and others, for the non-German national companies. In the meantime, Kaudewitz, who then headed Kaufland from 2015 to 2019, has become Chairman of the Board of Directors at SCP Retail Investments.

Two more new Real managers
The new Real management team is completed by Michael Dorn as Head of Finance and Restructuring and Oliver Mans as Head of Merchandise and Supply. The latter previously was a member of Rewe's Retail Divisional Board. Among other things, Luncer will be responsible for all sales activities in the new management.

"In our future management team for Real, we combine many years of management experience with profound expertise in retailing and complex transformation processes," said Patrick Kaudewitz, Chairman of the Board of Directors of SCP Retail Investments. Until the transaction is completed, the company will continue to be led by the current Real management team.


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