Targeting Australia and New Zealand with automated solutions

"We have the answer ready to go – today"

The market in Australia and New Zealand faces glaring and common issues across customers in the region: Processors can’t find labor to staff their lines, they can’t retain the personnel they do find, they can’t afford to pass increasing labor costs to their customers, and there is a renewed focus on reducing repetitive motion tasks for employees. "This is why we focus so much on robotic automation – to create actionable, attainable solutions for these needs," says Nick Maglio of ProEx Food. "This opportunity is what drove our founders to start their own business, ProEx Food."

"Equipment manufacturers are historically good and reducing their COGS for their existing product lines, and are risk averse when it comes to investing in new solutions (especially in digital technologies). It’s a continuous push to sell status quo technology, create an image that items in the early stages of R&D are real, then then truly focus exclusively on what is already in-house and building up in inventory. There is also a tendency to be averse to partnerships."

That’s where the US-based manufacturer wants to be different. "We partner with best-in-class equipment and technology providers to offer holistic, value orientated, turnkey solutions to complex problems. We have manufacturing capability and partners in both the US and Europe. Our engineers design equipment, develop solutions with optimal integrations and/or full lines, and set up all installation and training steps to bring your solution online, for your spec and need. We want to make sure you know that the reason we’re doing this is because it is the right solution to your current needs."

The company continues to see a spike in wages combined with labor shortages – all around the world. "In Australia and New Zealand, high minimum wages are combining with a lack of a traditionally transient workforce. Our customers have been looking for a new way to tackle the modern product and labor markets – they tire of hearing reps pitch minor, stale upgrades to decades old technology, for lines that they can’t find people to staff in the first place. They are also nervous on how to manage rising labor costs for the employees they do find and retain in terms of product costing, as the commodities they sell are at relatively inelastic consumer price points."

That's why ProEx Food brought their newest product to the  Fruit Logistica 2020 in Berlin, and showed demos all show long (and without a support engineer!) at their both:

ProEx Food Pick and Place Live Demo - Fruit Logistica 2020:

"As our customers face serious business challenges that combine operational headaches, narrowing margins, and a need to find solutions, we show that we have the answer ready to go; today. ProEx Food robotic automation solutions utilize advanced technology products that are proven, in-market robotics. These have been used in food and beverage for years, have already gone through years of refinement and upgrades. Now that ProEx Food is combining our experience with technology partners, these units have been optimized for fruit and vegetable applications. They are reliable, available in up to IP69k hygienic standards (high pressure steam washable) and have short payback periods."

ProEx Food Sweet Corn Line with Robotic Automation Options:

Nick concludes: "If you’re ready to start deploying robots in both your processing and packaging processes and watch your profits soar – we’re here to help you get there."

For more information:

Nick Maglio
Director of Marketing
ProEx Food, LLC
m: +1 414-324-0337

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