Flu season is underway, and Limoneira’s John Carter and Megan Roosevelt are making recommendations on how to stay healthy. “Don’t feel like you have to face this battle alone,” says Carter. “Lemons are loaded with vitamin C, which plays are crucial role in helping the immune system to adapt to new threats and condition. And we happen to have a lot of them.”
Limoneira's John Carter and John Chamberlain.
Vitamin C supports the immune system
“Vitamin C deficiency results in impaired immunity and higher susceptibility to infections,” Carter continued. “In fact, adding vitamin C to the diet both protects and helps heal the body from infections. In addition, vitamin C improves the absorption of iron from plant-based foods and helps the immune system work properly to protect the body from disease.”
The U.S. Preventive Services Task Force doesn't support vitamin and mineral supplements to ward off disease. People should get most of their nutrients from food, advises the federal government’s Dietary Guidelines for Americans. “Eating whole, nutritious foods is important because their unique substances work synergistically to create an effect that can’t be replicated by taking a supplement,” said Carter. “Although our bodies only need small amounts of vitamins and minerals, they’re vital for our health.” However, Western diets — high in processed foods and low in whole foods like fresh produce — are typically deficient in vitamins and minerals. Such deficiencies can substantially increase the risk of disease.
Food as Medicine
To further educate the consumer, Limoneira launhed the Take a Healthy Stand™ campaign last year. “The campaign takes elements from the Food as Medicine movement taking hold nationwide,” said Megan Roosevelt, a Limoneira nutritionist and founder of Healthy Grocery Girl®. “Food as Medicine maintains that fresh, healthy produce such as lemons can mitigate against serious health concerns. We know that consumers are quick to turn to the pharmacy or supplement aisle to aide or prevent common ailments, but medical research has shown that real food can be more effective. Many nutrients in food promote health and protect our bodies from disease.”
Nature's Pharmacy app
“We are sharing this information with our customers and their customers. In addition to in-store displays, merchandising and advertising, Limoneira’s Nature's Pharmacy APP shows shoppers that much of what they need can easily, and inexpensively, be found in the produce aisle. The app helps consumers easily identify fruits and vegetables in grocery stores that can help solve healthcare issues they may be wrestling with.
Limoneira cross-tabulated 57 health concerns including the need to increase good cholesterol, prevent cardiovascular disease or ease insomnia, as well as desired outcomes, including improving energy levels or reducing wrinkles, with 74 fruits and vegetables. All of these foods, which can be found in the produce section of most grocery stores, contain 12 essential vitamins and 11 essential minerals that address these concerns or help with desired outcomes. By selecting a concern or outcome, the app then generates foods in the produce aisle that can help consumers achieve their health goals.
The Nature's Pharmacy™ app can be found on the Apple App Store and Google Play Store.
For more information:
Tel: +1 (805) 525-5541