Avocado exports from the Mexican state of Michoacan surpassed the sector's forecasts during the month of January 2020, reaching a volume of 127,000 tons. During that month, which coincided with the period before the Super Bowl, Mexican exports to the United States increased by 4.4% over the same date of the previous year.
The American football final in the USA supposes, for the National Avocado Export Program, the period of greatest demand throughout the season, accounting for 84% of all exports of Michoacan avocados, the only ones certified by the Animal and Plant Health Inspection Agency (APHIS) of the United States Department of Agriculture (USDA).
Other strategic markets for avocado producers are Canada and Japan, among other nations.
The cultivation of this fruit generates 310,000 direct and 78,000 indirect jobs in Mexico and it is estimated that every 1,000 tons harvested generate 160 jobs. In Michoacan alone, the production of this fruit benefits more than 100,000 families.
In this state, avocado production is mostly based on micro and small producers, as 25,377 producers of the 26,980 registered in the Export Plan grow their products in less than 10 hectares.