“We are pleased with the Kanzi apple season so far. All volumes are selling well. This year, however, we have a smaller size than in other years. There are shortages of the 75 and 80 sizes. In contrast, we have many size 65 and 70 on offer," says Laurent De Smedt of BelOrta in Belgium.
“We introduced a nice solution for the smaller sizes in September - the Kanzi XS. These extra small apples are sold in a cardboard tray. They are supposed to be children's apples. This season, these apples are on a Belgian retailer's shelves. They are selling very well."
The demand for this variety rises every year. The Kanzi acreage, therefore, also keeps growing. "Our oldest Kanzi orchards need rejuvenation too. Some of these plots are 15 years old already. They must, therefore, be renewed."
"We have been able to maintain the price we established for the Kanzi this whole season. These prices are at the same level as last year. We are satisfied with that. Jonagold and Elstar apples are experiencing issues with their color. But, Kanzis are grown with strict specifications. We, therefore, have had no problems with this," says Laurent.
Laurent is also satisfied with the GreenStar apple. At the time, BelOrta introduced this variety along with the Kanzi. "The GreenStar is very popular to use in fruit salads because they do not discolor. We are also expanding this apple's acreage. That is because the demand for it keeps increasing.
"The Elstar was at an end in Belgium at the end of December. The demand for Jonagold apples is currently picking up. We have noticed that in recent weeks, the sale of entire cells packaged in palox is on the rise. So far, this season is a better apple season that last year. Not everything has been sold yet. Things are, however, going according to plan," concludes Laurent.
For more information
Laurent De Smedt
BelOrta
120 Mechelsesteenweg
2860, Sint-Katelijne-Waver, Belgium
Tel: +32 (0) 155 65 331
Email: laurent.desmedt@belorta.be
Website: www.belorta.be