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Nicole Freid, HAK

“We have enough stock to deal with hoarding behaviour”

People in Europe are getting a little panicky. The Coronavirus has spread to that continent too. More and more cases are being reported. These are mostly from several North Italian towns. But there are cases in other European counties as well. People in some regions are responding to this rising contamination. They are hoarding food. Some Italian store shelves are empty.

Canned and bottled vegetables are, of course, a favorite long-storage fruit and vegetable product. These can, after all, be kept for a long time. At HAK, they have noticed a gradual increase in the demand for preserved vegetables. "In the past few days, we have been getting more orders from our clients. We expect this demand will only rise in the coming period," says HAK's Nicole Freid. This company is based in Giessen, the Netherlands. It supplies the Dutch, Belgian, and German markets. They have not yet seen any marked differences between these markets.

HAK is not concerned that it will run out of stock. "We are currently between the Dutch seasons. Our factory stocks warehouse is, therefore, nice and full. Our stocks can still last for months, even if an increased demand develops on the market. If needs be, we can scale our logistics up too."

"A bottleneck will then not occur when the products are sent out. In the long term, after a period of hoarding, it could even have a positive effect on our sales. We have seen that when people's kitchen cupboards are full of preserved vegetables, people also eat more of these products," concludes Nicole.


For more information:
1 Hendrik Cornelis Hak Street
4283 ZG Giessen, NL
Tel: +31 (0) 183 446 500

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