ILFRES Srl, a company specialized in the marketing and distribution of non-seasonal products and operating in the South of Italy, presents the new JUICÍ brand, which groups together a wide citrus fruit offer. To talk about the new brand we have Raffaele Lasciarrea, sales manager of the company.
"After the successful commercial series Kiuí®, the Hayward kiwi characterized by a majolica-themed packaging, we had the idea of launching a new catalog for citrus fruits only. The brand will mostly concern a pre- and post- campaign Italian citrus fruits, presented as "from the Mediterranean", in order to emphasize the territoriality of a European project, which was born and developed around companies and producers involved by ILFRES".
"At the moment - continues Lasciarrea - we have a busy schedule of arrivals, mainly from Spain, Greece and some late references from Italy as well, of oranges, lemons and clementines, in all the most popular formats. This solution guarantees continuity in the Italian markets, precisely in a period in which the availability of citrus fruits is very scarce, due to the drastic reduction in production, especially for oranges and clementines".
"In the last two years, we have carried out several quality tests and numerous audits with the producers involved in the project. An initiative that, by 2021, will also include a line of organic products. The variety available for the various types is wide and numerous, in order to meet the needs of different markets, with different consumption habits: in addition to the Italian market, the company is counting on developing and strengthening the sales network dedicated to exports, following the steps of the open commercial routes with the Kiuí® brand".
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