After Fruit Logistica, Innatis is now preparing for the Paris International Agricultural Show which will take place next week, from February 22nd to March 1st. The group has been exhibiting for some time at the Agricultural Show, but this year, it will be present at the “Plant Cultivation and Sector”.
Shanon Ravat and Alice Gianola, at Fruit Logistica 2020, will attend the Paris International Agricultural Show.
“Before, we were in the area related to regional gastronomy. We were mainly there to present and sell our apples and apple juice. This way, clients could discover our products but they had very little access to any information regarding them. This year however, we wanted to register more in a pedagogical and educative approach for our club varieties in order to develop our brand image. The goal is to touch the consumers and educate them about our business. From now on, we plan to attend this area every year, at the International Agricultural Show,” explains Shanon Ravat, marketing manager at Innatis Group.
“We indeed think that it makes more sense to work on communication rather than focusing on direct sales. Ultimately, this does not meet the same objective at all. Instead of having a direct return on investment, we are seeing more in the long term by strengthening the notoriety of our brands.”
LoliPop will be honored as the “Apple of the Day” on Saturday, the 22nd, at the ANPP booth. But the Choupette and HoneyCrunch will be present during the entire fair in Hall 2.2 (Booth E009). “There is a true desire for these two club varieties to increase their market shares in France,” explains Shanon. “We have chosen to present only two of our club varieties because we did not want to confuse the message for the final consumer. As for the Juliet, it will have its own booth, set up by Les Amis de Juliet.”