Organto announced the appointment of Mr. Michiel Groenewegen to the position of Business Development Manager, based in Breda, the Netherlands. Mr. Groenewegen brings over 30 years of hands-on fresh fruits and vegetables supply chain, marketing, business development and category management experience to Organto, including over 20 years of direct experience in the organic fruit and vegetables category. In this role, Mr. Groenewegen will report to Rients van der Wal, Chief Operating Officer of Organto and CEO of Organto Europe, B.V.
"We are pleased to have Michiel join our team at this very exciting time in our history," commented Rients van der Wal, Chief Operating Officer of Organto and CEO of Organto Europe, B.V. "We have been making solid progress in the development of our integrated organic fruits and vegetables business, and Michiel adds further depth to our commercial team. Michiel brings extensive organic industry experience throughout the entire value chain from procurement through logistics, selling and account management. Michiel shares our passion for healthy fresh fruits and vegetables and is a pioneer in the organic category, and we are anxious to leverage his deep knowledge base and entrepreneurial drive as we continue to accelerate our growth in existing categories and expand into others."
Over the past 20 years Mr. Groenewegen has held a variety of commercial positions with a number of Dutch based fruit and vegetable operators, serving the European market with products sourced from around the globe. An entrepreneur at heart, Michiel is fluent in English, Dutch, German, French and Spanish and brings with him a wealth of international business experience with a key focus on Europe.