In its ninth edition, Fruchtwelt Bodensee provided fresh impetus for fruit growers, farmers, and distillers. With unparalleled quality from the 384 exhibitors coming from 13 countries, the international trade fair attracted some 16,100 visitors (15,900 in 2018) to the exhibition center in Friedrichshafen. Representatives from the policy-making sphere and associations, farmers, and fruit growers focused on discussions with consumers and interest groups.
After three trade-fair days, CEO of Messe Friedrichshafen Klaus Wellmann provides the following positive assessment: “The great strength of Fruchtwelt Bodensee lies in professional and scientifically sound presentations from the supporting program combined with a diverse and high-quality range of products and services presented by the exhibitors. From new fruit varieties to plant protection through to the latest trends in machinery and equipment, visitors get an excellent overview of the market from well-known exhibitors.”
State Secretary Friedlinde Gurr-Hirsch came to a similar conclusion on opening day during the panel discussion on biodiversity: “Fruchtwelt Bodensee is a trade fair that fits in with the times because it brings together people who all share the same objective and find what they need to carry out their work. Even in times of networking via the Internet, the haptic is salient, and it is important to feel a sense of unity. The digital platform that is also offered here can provide a forum for exchange throughout the year.”
The exhibitors knew to appreciate the exceptional quality of trade visitors and the trade fair location at the intersection of Germany, Switzerland, and Austria in the middle of the second largest apple cultivation region in Germany: Thomas Fischer, Regional Manager of Lake Constance and the Bavarian Allgäu for Same Deutz-Fahr Deutschland GmbH, summed it up: “Fruchtwelt Bodensee is a fair that is tailor-made for a trade audience. The visitors are interested in technology and appreciate what is on exhibit. It’s a trade fair in which the emphasis is on quality over quantity. We sensed that customers were ready to invest. The fair is a high priority for our company, and the geographical location is also very attractive to us. Awareness has grown for this exhibition in recent years.”
The next international trade summit for fruit growers, farmers, and distillers will take place at Lake Constance from February 18 to 20, 2022. Anyone who would like to stay up to date until then can register for digital meeting place “Farming.plus,” where exhibitors from the Fruchtwelt Bodensee, Tier & Technik, and Suisse Tier trade fairs present their news, pass on specialist knowledge, and call attention to events. The user will receive reading recommendations individually tailored to their specified interests by e-mail.
For more information:
Kerstin Rieger
Tel: +49 7541 708-307
Email: presse@messe-fn.de
www.visit.fruchtwelt-bodensee.de