Organic goods are becoming more and more popular in Germany and so frozen baby and infant food in organic quality - actually a niche within a niche - is also gaining in importance. Ökohof Gemüsehandel LLC is specialized in exactly this area. The company, which is based in Lüneburg, obtains its raw materials for organic food through controlled contract farming. Together with its Polish partner Bioberry, Ökohof was at BioFach 2020 in Nuremberg last week.
"We've been coming to the fair over and over again for years. Baby food of organic quality is a niche but actually fits perfectly here at this event. BioFach is also becoming an increasingly important contact point for the food retail trade, which is to our benefit," comments Katrin Plagmann at the exhibition stand.
Their Polish partner Bioberry is a producer of frozen fruit and fruit purees for the processing industry and recently launched its own brand 2be BIO. Under this brand, the company offers monoproducts and blends, for example for smoothies for the retail trade. "In the summer, we are seeing greater popularity for smoothie mixes, and currently mono products are the big seller."
Click her to go to the Biofach 2020 photo report.
Associated goods are becoming increasingly important in German food retailing, which was probably the sector's biggest development last year. However, this was not only met with positive feedback from organic producers and marketers. "It definitely has an effect on the mood," comments Plagmann. "Although the feared immediate negative consequences have not materialised, there are concerns about long-term developments.
There is a growing demand for a conversion from conventional to organic farming. Producers see new marketing opportunities in this, as it is becoming increasingly difficult for conventional goods. "Many therefore fear that the market will become saturated in the coming years."
For more information:
Katrin Plagmann
Ökohof Gemüsehandel GmbH
Uelzener Straße 73
21335 Lüneburg
Tel: +49 (0) 41 31 – 303 09 – 0
E-Mail: info@oekohof-gmbh.de
Website: www.oekohof-gmbh.de