America's avocado obsession is being served in new, innovative dishes in Dallas, Texas, as Avocados From Mexico, in partnership with Trinity Groves, just opened the world’s first polished-casual restaurant focused entirely on avocados. Featuring 29 avocado dishes, 10 avocado cocktails and a full bar, AvoEatery aims to drive innovation on menus nationwide.
Avocados From Mexico supplies 84 percent of the U.S. avocado market, and the brand has employed increasingly creative marketing techniques to both drive and satisfy consumer demand. The new restaurant concept expands these efforts by serving as an avocado innovation incubator to test inventive avocado uses across the menu and use these learnings to validate consumer interest and share insights with restaurants coast-to-coast.
“With the opening of AvoEatery, we are moving beyond brand marketing to experiential marketing, where we will be able to inspire consumers with the versatility of this super-fruit while learning directly from those same consumers about what they crave,” said Alvaro Luque, CEO of Avocados From Mexico. “There’s so much more than guacamole – you could come into AvoEatery every day for almost a whole month and try a new avocado dish each time!”
Avocado caprese toast.
Avocados From Mexico partnered with Trinity Groves, which owns and operates the restaurant out of its mixed-use complex in Dallas, Texas. Trinity Groves is known for its Restaurant Concept Incubator program that encourages chefs and restaurateurs to create and present unique dining concepts to a team of experienced restaurateurs who will then support them to bring their ideas to reality. This is the first time they’ve taken ownership of a restaurant concept in this program, however.
Zoodles pasta with avocado.
“Trinity Groves has become a dining destination throughout the last five years and since the beginning, we have prided ourselves on providing variety and unique concepts to our diners,” said Phil Romano, co-owner of Trinity Groves and creator of over 25 restaurant concepts, including Fuddruckers, Romano’s Macaroni Grill, Spageddies, Cozymel’s, Rudy’s Country Store and BBQ and Eatzi’s Market & Bakery. “We’re excited to keep bringing new, innovative restaurants to Trinity Groves and with this latest venture, AvoEatery, we’re able to bring to Dallas a restaurant people haven’t experienced before in this city, or even in the U.S.”
AvoEatery opened its doors softly on January 30 with dinner service. After sustaining a steady influx of seasoned avocado lovers and avo-venturous eaters, the restaurant will add a lunch service the day after Valentine’s Day to offer even more opportunities for people to love the menu.