The Kaufland retail chain is continuing its expansion strategy in Europe and is taking over three Tesco locations in Poland as a first step. The new Kaufland branches will open as early as 13 February in the largest Polish cities of Warsaw, Gdansk and Krakow, the company stated in a statement on Tuesday. This brings the total number of Kaufland stores in Poland to 219.
"For Kaufland in Poland, this takeover is a further logical step. It strengthens our position in Polish food retailing and enables us to play an active role in the consolidation of the European retail sector," commented Thorsten Sauter, Member of the Kaufland Board of Management responsible for countries, in the announcement. "The dynamic expansion is an important success factor for Kaufland. Subject to antitrust review, we will soon take over four more Tesco stores."
In the past two weeks, the three branches in Warsaw, Gdansk and Krakow were converted and adapted to the Kaufland branch concept. According to the company, a comprehensive modernization of the stores is to take place in summer. "The majority of Tesco employees will gain new career prospects as a result of this takeover," it adds.
Kaufland currently operates around 1,300 stores with around 132,000 employees in eight European countries: in Germany, Poland, the Czech Republic, Romania, Slovakia, Bulgaria, Croatia and Moldova.
The British supermarket chain Tesco announced in August last year that it intends to cut 4,500 jobs in the UK in order to simplify processes and respond to changing customer buying habits. The company is also facing competition from discounters such as Aldi and Lidl.