The Spanish avocado season is currently in full swing. "This year, we have enormous production, and demand is huge," says Xavier Halsberghe of the Spanish company, Sigfrido Fruit. "Every year, our own production expands. But, we also see demand growing in tandem, annually."
"The avocado has become a really fashionable product. It is an extremely healthy product. Countless chefs and TV cooks work with it. Global avocado production is increasing. I am, however, not concerned that the market will become saturated. We focus on the south-west of Europe. But, we have noticed there is still much to be achieved in the rest of Europe."
"We supply mangos and avocados to our clients year-round. The Spanish mango season is now over. We are, therefore, importing this product from other countries. We have seven different mango varieties. The Spanish season is very short and starts in the spring. The avocado season runs through to the end of April/beginning of May. We then switch to import products too. We not only have the ever-popular Hass avocado. We also have about five other types of avocados in our assortment."
Xavier, who originally comes from Belgium, has been working in Spain for 20 years. He has been with Sigfrido Fruit in Malaga for five and a half of those. "Sigfrido Fruit was founded by Sigfrido Molina in 2013. The company imports and exports Ready to Eat mangos and avocados. We now employ about 40 people. We are also located in an entirely new building with the accompanying production space," he says.
"We have three different brands, each with its own striking, colorful appearance. Designing packaging is a specialty of the company's founder, Sigfrido. And he knows how to design something great each time. The company has a simple business structure, with short lines. We find it important that clients always have contact with the same person each time. That creates trust."
After all his years in Spain, Xavier does not want to return to Belgium. "I had a wonderful life in Belgium, but I want to remain in Spain. The weather is amazing, and the people and culture are just as good. I started off running my own hospitality company in the south of Spain. Now, however, I work in the fruit sector, which I love. It is great to work work with such nice, natural products. They look and smell good, and the sector is challenging. Every day is special," concludes Xavier.