New bioplastic cling film released for fresh produce packaging

Novamont introduced its new Mater-Bi cling film, a breakthrough in the company’s range of biodegradable and compostable films for food packaging 5 years after the launch of the first grade of Mater-Bi for cling film.

Mater-Bi bioplastic cling film for the packaging of fresh produce can be used with most packaging machines. Thus the choice of compostable cling film will no longer mean that specific packaging machines have to be purchased.

The film is suitable for food use and is intended to be used in the large-scale retail trade and large and medium-sized packaging centers. It ensures good breathability, to provide fresh food with a long shelf life, high transparency, an anti-fog effect and good mechanical strength.

In addition to its technical properties, which are wholly competitive with traditional products on the market, Mater-Bi cling film also has unparalleled environmental performance, thanks to the biodegradability and compostability of Mater-Bi bioplastics. At the end of their life these can be recycled with the organic fraction of waste, without giving rise to microplastics that would otherwise risk accumulating in the soil.

The test phase, carried out jointly with Crocco, one of the leading companies in the flexible packaging sector, has been successfully completed.

Novamont's MATER-BI cling film is a response totally in line with Italian thinking in terms of the environment and safeguarding the Planet, as became apparent in the survey conducted by Nielsen, presented at MARCA 2020 in Bologna last January. According to the survey, 85% of the country's purchasing managers say they purchase environmentally friendly brands and products, even if this means spending a little more. 75% consider paying more for a product just because it or its packaging is environmentally sustainable (73%), and 64% expect the use of non-recyclable plastic in packaging to fall.

Novamont's Mater-Bi cling film will be showcased at BIOFACH 2020. They can be found in Hall 3A - Stand 521.

For more information: 
Novamont
Tel: (+39) 0321-699-611 
www.novamont.com


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