Last November, a Dutch packaging machine was installed in the warehouses of the apple exporter Mylord’. The reason? A new cardboard packaging for the organic Swing® apple, whose first harvest was completed at the end of 2019. The apples have been available in stores since January.
According to Delphine de Baudreuil, marketing director of the company, the plastic era is over. “Consumers want to reduce their plastic consumption. For organic apples like the organic Swing® apple, it is therefore logical to have chosen a 100% recyclable cardboard packaging.”
The new packaging has two advantages. The different openings in the cardboard make it possible to see the apples. Additionally, the apples are difficult to remove as long as the packaging remains intact. Delphine adds that this last characteristic is particularly important on the shelves.
Mylord’ presented the new packaging at Fruit Logistica last week. The openings, in the shape of rocks, refer to the wild spirit of the variety.
Just like plastic packaging, a cardboard packaging can adapt to the caliber. “We have sleeves for three different apple calibers. We also have covers for 4 or 6 fruits,” explains Delphine.
In the coming months, Mylord’ will organize events in supermarkets to promote the new organic apple, which is sold on the French and German markets under the name “ Swing®.bio”, and “Swing® organic” on the export markets such as Malaysia, Singapore and Vietnam.
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